Evaluation readiness
A clear-eyed gap assessment against the published criteria for the Magic Quadrant, Wave, MarketScape or Radar you are targeting — plus the evidence plan to close those gaps before the window opens.
For technology companies
Analyst relations that moves the dot.
Synaxis helps technology companies prepare for, participate in, and improve their standing in the evaluations buyers actually read — the Gartner Magic Quadrant, the Forrester Wave, the IDC MarketScape, and every questionnaire in between.
Independent · Senior-led · Works alongside your existing marketing team
Evaluations and programs we support
- Gartner Magic Quadrant
- Gartner Critical Capabilities
- Forrester Wave
- IDC MarketScape
- Omdia Universe
- ISG Provider Lens
- Everest Group PEAK Matrix
- GigaOm Radar
- Gartner Peer Insights
- Analyst briefings & inquiry
Synaxis is an independent consultancy. We are not affiliated with, endorsed by, or a reseller for any industry analyst firm, and we cannot guarantee placement in any evaluation. Firm and report names are referenced only to describe the work we do.
Services
The whole evaluation lifecycle, not just the submission.
Most companies engage analysts reactively — a scramble when the questionnaire lands. We run it as a program, working backwards from the criteria you will actually be scored against.
Briefings & inquiry
A disciplined calendar of briefings and inquiries: who to meet, when, and why. We build the narrative and the deck, prepare your executives, run the debrief, and track every commitment made in the room.
Positioning & narrative
Translating what your product genuinely does into the language analysts score. Message architecture, category framing, differentiation, and the proof points that survive a skeptical follow-up question.
Survey & RFI response
Project management for the questionnaire itself — sourcing evidence from product, security, finance and legal, keeping answers consistent across sections, and getting a defensible submission in before the deadline.
Reference customers
Recruiting, briefing and managing the customer references an evaluation depends on — so the right accounts say the right things, on time, without burning your best relationships.
AR program build-out
Standing up the function from scratch — tiering, calendar, budget, contracts and measurement — or acting as your fractional AR lead until it makes sense to hire one full time.
How we work
Four phases, run on a calendar you can see.
Analyst evaluations reward preparation done months in advance. Our engagements are structured so you always know what happens next and who owns it.
01
Assess
We read the published reports, methodologies and inclusion criteria that apply to you, then audit where you stand today — coverage, perception, and the gaps between the two.
02
Position
We build the narrative and the evidence base against the criteria you will be scored on, and align product, marketing and sales on one story before anyone briefs an analyst.
03
Engage
Briefings, inquiries, submissions and references executed on a published calendar, with prepared executives, tracked commitments and no last-minute surprises.
04
Sustain
We measure movement cycle over cycle, debrief every interaction, and feed what analysts tell us straight back into product and go-to-market planning.
Why Synaxis
A practitioner's approach, not an agency retainer.
Analyst relations is a specialist discipline that most agencies treat as an add-on to PR. We do this and only this.
We start from the criteria
Every plan begins with the published evaluation criteria and methodology — not a press-release calendar. If a capability will be scored, we know it before the questionnaire arrives.
Senior people do the work
The person who scopes your engagement is the person who writes the narrative and sits in the briefing. No handoff to a junior team after the pitch.
We fit the team you already have
Plug into an existing AR function, support a product-marketing team carrying AR on the side, or run the whole program as an embedded resource.
You get straight answers
Including the unpopular ones — when a category is the wrong fight, when the evidence isn't there yet, or when the honest advice is to sit a cycle out and enter the next one strong.
About
Built for the companies analysts have not met yet.
Synaxis was founded on a simple observation: the technology companies that do well in analyst evaluations are rarely the ones with the best product. They are the ones who understood the criteria early, briefed consistently, and made the analyst's job easy.
We work with technology companies of every size — from first-time entrants trying to qualify for inclusion, to established vendors who know exactly which quadrant they intend to occupy next cycle.
“Analysts are not gatekeepers to be persuaded. They are researchers to be equipped.” The Synaxis approach
Get in touch
Tell us which evaluation you are aiming for.
Send a note with the firm, the report and the timeline you have in mind. We will come back with an honest read on what is achievable in that window — and what it would take.
Or write directly to hello@synaxisar.ai